Services

Dedicated Development Team Frontend Development

Expertise

React

Industries

Healthcare

Case Study

Revamping and Enhancing a Healthcare Website: A Case Study on Allure Medical’s Content Implementation and Site Maintenance

Site URL

Background

Allure Medical is a leading medical practice in the United States, offering a wide range of innovative services. The marketing team at Allure Medical was in need of a web developer to help implement content on their website, AllureMedical.com. They wanted someone who could not only handle the initial content push but also potentially continue with site maintenance on a retainer basis..

Challenges

  1. Implementing content: The marketing team needed a team who was comfortable with Keystone JS and Heroku CMS to effectively implement content on the website.
  2. Styling: The team had to work closely with the creative director to ensure the website’s styling aligned with the brand’s vision.
  3. Software integrations: The team should have the ability to integrate software such as InfusionSoft and Wistia into the website.

Solution

The marketing team provided a list of pages they needed to be implemented on the website, totaling around 27 pages. These pages included Vein Disease Quiz, Vein Disease Overview, Causes & Symptoms, Treatment Options, Treatment FAQ Videos, Patient Testimonials, Before & After Gallery, and Insurance. The team requested a quote for 25-35 pages, as the exact number was subject to change.

Results

We were hired on a contract basis for an initial period of two months or less. We successfully implemented the requested pages on AllureMedical.com, ensuring that the content was accurately displayed and aligned with the brand’s styling guidelines. We also integrated software such as InfusionSoft and Wistia into the website, enhancing its functionality.

Throughout the project, we were able to maintain effective communication with the marketing team and creative director, addressing any concerns or questions promptly. Our understanding of SEO principles helped optimize the website’s content for search engines, improving its visibility online. Due to our performance and the successful implementation of the initial content push, our contract was renewed for another 10 months

Conclusion

This project resulted in the successful implementation of content on their website, AllureMedical.com. Our expertise in web and software development, as well as our understanding of Keystone JS and Heroku CMS, allowed us to effectively execute the project requirements. Our ability to integrate software and optimize the website for SEO further enhanced its functionality and visibility. Allure Medical was pleased with the results and considered retaining us for future site maintenance.