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eCommerceCase Study
Building a User-Centric, Secure eCommerce Platform for Eyewear with Virtual Try-On Functionality: A Case Study of Bonlook.com
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Objective
The primary objective of this project was to create a visually appealing and user-friendly eCommerce website for eyewear and sunglasses, backed by a robust Virtual Try-On functionality that improves customer engagement and enhances the overall shopping experience. The website was built using the Shopify platform, by integrating various widgets and services to optimize performance and security.
Key Features
1. Virtual Try-On: The Virtual Try-On feature is a unique selling point of the website. It allows users to upload a photo or activate the device camera to superimpose eyewear frames on their faces in real-time. This feature was built from scratch using HTML canvas, providing an intuitive and accurate representation of how different eyewear styles look on the user.
2. Boost Commerce: The website utilizes the Boost Commerce widget to enhance product search and filtering capabilities. This ensures that users can easily find their desired eyewear products, based on attributes like frame shape, color, brand, and more.
3. Periodic: Periodic widget is integrated to enhance product recommendations and personalized shopping experiences. By analyzing user behavior, browsing history, and preferences, the system intelligently suggests relevant eyewear options for individual customers.
4. Cloudflare Bot Manager: To ensure the website remains protected from malicious bots and other security threats, Cloudflare Bot Manager is activated. This helps in preventing fraud attempts, maintaining a secure shopping environment, and enhancing overall user trust.
5. Zendesk Dropbox: The Zendesk Dropbox integration enables seamless customer support, allowing users to submit their queries or issues, along with required attachments or images, directly through the website. This enhances communication and enables quick resolution of customer concerns.
6. US Privacy User Signal Mechanism: The website respects the privacy of its users and complies with regulations like the US Privacy User Signal Mechanism. This ensures that user preferences regarding third-party data sharing and tracking are accurately honored, further enhancing trust and compliance.
7. CrUX Dataset: The CrUX Dataset is utilized to monitor and analyze real user experiences on the website. It helps identify performance bottlenecks and provides insights to optimize load times, providing a fast and seamless browsing experience for customers.
8. Azure Active Directory: Azure Active Directory integration ensures secure user authentication and access control. This helps protect customer data and ensures that only authorized personnel can access sensitive information.
Results
The implementation of an eCommerce website for eyewear and sunglasses, with a Virtual Try-On feature, has yielded several positive outcomes:
1. Increased User Engagement: The Virtual Try-On functionality has significantly increased user engagement, allowing customers to make informed purchase decisions and visualize eyewear styles before buying.
2. Improved Conversion Rates: The combination of personalized product recommendations (using Periodic) and the user-friendly interface has led to increased conversion rates, turning more visitors into paying customers.
3. Enhanced Customer Experience: The seamless integration of various widgets and services has resulted in an overall improved shopping experience, instilling trust and satisfaction among customers.
4. Strengthened Security: The integration of Cloudflare Bot Manager and privacy measures like US Privacy User Signal Mechanism assures users of a secure and trustworthy browsing environment, protecting their data and privacy.
Conclusion
The successful development and implementation of an eCommerce website for eyewear and sunglasses, along with the Virtual Try-On functionality, has transformed the way customers interact and shop for eyewear. By leveraging Shopify and integrating various widgets and services, the website offers a highly engaging and secure browsing experience. The Virtual Try-On feature has proved to be a game-changer, fostering customer trust, and boosting conversions. Overall, this project showcases our expertise in eCommerce development and our commitment to delivering innovative solutions to our clients.
