What we built.
We were approached by a client who wanted to build a website that allows users to search for attorneys nationwide. The website had to be built on the WordPress platform and include various widgets to enhance user experience and track site performance. Our team accepted the challenge and began working on developing a functional, user-friendly, and feature-rich website.
The main objective of the website was to provide users with an easy and efficient way to find attorneys from anywhere in the country. The website needed to have a robust search functionality that allows users to filter attorneys based on their location, practice area, experience, and client reviews. Additionally, the website had to integrate various tracking and analytics widgets to monitor user behavior and optimize marketing efforts.
1. Search Functionality: The website incorporated a powerful search engine that enables users to search for attorneys by location, practice area, and other criteria. The search results display detailed attorney profiles, including their contact information, practice areas, years of experience, and client ratings.
2. Widgets Integration: To track website performance and user behavior, we integrated a range of widgets, including Google Analytics, Google Conversion Linker, Bing Universal Event Tracking, and Facebook Pixel. These widgets provided comprehensive data on website traffic, conversions, and user interactions, enabling the client to make data-driven decisions and improve their marketing strategies.
3. Responsive Design: The website was developed using a responsive design to ensure that it looks and functions seamlessly on all devices, including desktops, tablets, and mobile phones. This responsive design allowed users to access the website’s features and find attorneys conveniently, regardless of the device they were using.
4. SEO Optimization: To enhance the website’s visibility in search engine results, we integrated the Yoast WordPress SEO Plugin. This plugin helped optimize page titles, meta descriptions, and readability scores, improving the website’s organic search ranking.
5. Contact Form: To facilitate communication between users and attorneys, we included the Contact Form 7 widget. Users can fill out the form with their inquiries or requests, and attorneys receive these messages directly, simplifying the communication process.
The Nationwide Attorney Search website has been successful in providing users with a user-friendly and efficient platform t search for attorneys nationwide. By integrating tracking and analytics widgets, the client has gained valuable insights into user behavior, such as popular search areas, frequently used filters, and conversion rates. This information has allowed them to optimize their marketing strategies and increase the website’s visibility.
