What we built.
Revolutionizing the Online Jewelry Shopping Experience: A Case Study on Astley Clarke’s Innovative Website and Services
Astley Clarke is an online jewelry retailer that offers a wide range of luxury and designer jewelry. The website, www.astleyclarke.com, was developed to provide customers with a unique shopping experience. It features a custom-built application using HTML canvas, which allows customers to virtually try on jewelry and create custom pieces by fusing different designs together. The website is built on the Magento 2 platform and incorporates various widgets and integrations for analytics, marketing, and customer engagement.
Astley Clarke’s website aims to enhance the traditional jewelry shopping experience by leveraging advanced technologies and innovative features. The key features and integrations include:
The custom-built application uses HTML canvas to enable customers to virtually try on jewelry pieces. Through this feature, customers can upload their photo or use the live camera option to see how a particular piece of jewelry looks on them. This allows for a more personalized and immersive shopping experience.
The website allows customers to fuse different jewelry designs together to create unique and customized pieces. This feature enables customers to unleash their creativity and design jewelry that reflects their personal style.
Astley Clarke’s website is built on the Magento 2 platform, a robust and scalable e-commerce solution. This platform provides a seamless shopping experience, efficient inventory management, and integrates with various payment gateways.
Furthermore, Big Armor achieved a seamless deployment process via CI/CD pipelines automation. The company also saw a significant reduction in security threats as XSS and CSRF, thanks to the security best practices implemented during the development process.
The website integrates with various analytics tools, including Hotjar, Google Analytics, and New Relic, to track and analyze user behavior, website performance, and conversion rates. This data helps optimize the website’s design, functionality, and overall user experience.
